South Africa’s automotive industry has a rich history and a dynamic future, and Volkswagen South Africa (VWSA) is at the forefront of this transformation.  Martina Biene, CEO of VWSA, delved into the company’s storied journey and the exciting future of electric vehicles (EVs).

A Legacy Built in the Eastern Cape

The story of VWSA began in 1951 when the first Beetle rolled off the production line in the Eastern Cape. Since then, the plant has played a pivotal role in both South Africa’s automotive industry and its economy. However, like many businesses in the region, VWSA has faced significant challenges, including the ongoing issue of load shedding. Despite these hurdles, the Eastern Cape manufacturing hub remains a crucial player in South Africa’s economic landscape.

Incentives and Opportunities for Expansion

Martina highlights the importance of South Africa’s Automotive Production and Development Programme (APDP), which has helped bolster the country’s automotive industry. She also sees great potential for VWSA to expand further into the African market. With the automotive sector being one of the largest contributors to South Africa’s economy, this growth could bring significant benefits to both the company and the region.

The Future of Electric Vehicles and New Skills

As the world transitions to electric vehicles, VWSA is preparing for a new era of mobility. Martina discusses the future of EVs in South Africa and the new skills required for this evolving landscape. From battery technology to the digitalization of manufacturing, the industry is on the brink of a major shift, and VWSA is investing in the training and development needed to meet these new demands.

From its beginnings with the iconic Beetle to its forward-thinking approach to electric vehicles, VWSA has been an integral part of South Africa’s automotive story. As the company looks to the future, it remains committed to innovation, sustainability, and contributing to the economic development of the region.

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Published: November 29 ,2025