Professional Certificate: Marketing management & labour relations
Program Type:
Professional Certificate
Duration:
8 Training days
Mode:
Online, distance, or classroom
Accreditation
ICB
Program outline
Program overview
iFundi Professional Certificate Programs are shorter duration, non-accredited courses that provide practical, introductory-level skills, leading to careers. They are a good starting point for individuals prior to commencement of longer duration, QCTO accredited qualification programs.
The Professional Certificate in Marketing Management and Public Relations introduces fundamental marketing management concepts, covering the essential principles of marketing and its impact on business success.
Is this course for you?
If you want to build strong marketing skills and learn how to create effective marketing strategies, this course is for you. You will explore consumer behavior, digital marketing, and brand management. This course is perfect for beginners or anyone looking to grow in the marketing field.
Your advantage
Save Time and Money
Connect from anywhere in the online facilitated classes with our industry experts and fellow learners. There is no need to relocate or travel—save time and money while gaining valuable interpersonal skills by participating in collaborative projects.
Study Your Way
Our flexible online evening classes are tailored for working professionals like you. Learn at your own pace so you can balance work and study.
Are you just starting out? Then, attend our intensive foundation program and a job placement to gain the experience needed to succeed in your new career.
Personalized Learning
iFundi’s AI platform tailors your learning journey. Get customized study advice, instant feedback, and dedicated personal support every step of the way.
What will set you apart
Learn marketing concepts, consumer behaviour, and customer needs.
Analyse markets, identify opportunities, and create effective marketing strategies.
Learn the four Ps: Product, Price, Place, and Promotion.
Build brand reputation through effective communication and public relations.
Develop creative, analytical, and communication skills for marketing careers.
Module breakdown
-
Understanding the consumer
-
Understanding the marketing concept
- Relevance of micro and macro marketing
- Understanding economies
- Marketing support functions
- Internal and external marketing environments
- Elements of the marketing mix
- Public relations and mass communication
- Formulating a marketing strategy
What our students say
Studying Marketing Management and Public Relations at iFundi helped me understand how businesses connect with customers, build strong brands, and develop effective marketing strategies. The course made topics like consumer behaviour, the marketing mix, and public relations easier to understand. I now feel more confident in my knowledge and better prepared to pursue a career in marketing and communications.
Course Convenor
Nqobile Muleya is a seasoned Data Scientist and AI expert with over nine years of experience in machine learning, statistical analysis, and data science. Currently pursuing a Ph.D. in Data Science, Nqobile has trained professionals in AI tools and techniques and developed impactful AI models across industries.