Certificate Programme: Marketing Communications

Qualification Details

  • Programme ID: 67464
  • NQF Level: 04
  • Number of credits: 139
  • Duration: 12 months

A business is not a business without its customers. The World Economic Forum Future predicts a greater demand for Sales and Marketing roles, distinctively human skills, by 2022.

Marketing and Sales is fundamental for a business since it generates leads to bring in sales and profit. Our programme teaches the skills and strategies needed to gain market share, acquire new customers and increase sales. Learn how to produce the leads that your business needs to prosper, from advertising to public relations, business communications to ethics.

Entry Requirements

  • National Senior Certificate with admission to a Higher Certificate, Competent in English at NQF level 4

Tuition Details

Tuition for this programme includes:

  • 180 hours facilitated classroom-based learning
  • Custom designed course guides
  • Continuous assessments for each module
  • 2 free remediation sessions

Career Prospects

Career prospects within the sales and marketing industry include Marketing Assistant, Assistant Brand Manager, Public Relations Officer and Product Marketer with an average earning potential of R 12 007.


For further queries on our programmes, applications or fees, please contact us on 011 290 5900 or email reggie@ifundi.co.za. Office hours are Monday to Friday, from 8:00am until 5:00pm.

Programme Outline

Module 1: Mathematics in Business

Module 2: Business Communications

Module 3: Customer Relationship Management

Module 4: Advertising and Sales Promotion

Module 5: Fundamentals of Marketing

Module 6: Marketing Tools and Techniques

Module 7: Ethics in Marketing

Module 8: Marketing Management