Marketing Management NQF 4

Marketing Managment NQF 4
Good marketing is key to the success of any organization.
This qualification is designed for learners who want to work in the field of Marketing. Learners will have the opportunity to acquire the following skills:
  • The fundamentals of marketing
  • Meeting marketing targets with the available resources
  • Positioning and promoting products to meet customer needs
  • Maintaining external and internal customer satisfaction levels
  • Internalising an organisational culture, values and ethics
Further Education and Training Certificate: Marketing, Level 4 (SAQA ID 67464)
Delivery Method and Duration.
For people new to the marketing profession, the programme will be delivered over a 9-12 month period, consisting of 20 days of classroom training followed by on the job learning. If a learner has already acquired the necessary knowledge and skills in the workplace, a Recognition of Prior Learning (RPL) programme can be used get the participants a nationally recognized certificate.
Course Modules
The course covers the following topics:
Marketing Strategy
  • Understand the target market,competitive environment and product positioning 
  • Position the product effectively
  • Deal with brand, product and service promotions 
Implementing the Strategy
  • Mobilise the necessary marketing resources
  • Meet marketing performance standards 
  • Monitor and analyse marketing data 
Working as a Team
  • Identify the necessary expertise and people for campaigns
  • Motivate and build a team
Personal Effectiveness
  • Personal goal setting and learning
  • Manage time effectively
  • Deliver work within the given deadlines of a plan
  • Instil in oneself a personal marketing culture 
  • Comply with legal requirements codes of conduct  and organisational ethics 
Customer Services
  • Identify potential and existing customers of the business 
  • Liaise with a range of customers of a business 
  • Supervise customer service standards
  • Assess customer satisfaction levels
  • Handle a range of customer complaints
  • Identify internal and external stakeholders 
  • Written and verbal communication
  • Presentation skills
  • Mathematics for the workplace
  • How to manage a personal budget

Please contact Kevin to find out more. 011-290-5900