Why study Marketing NQF Level 4?
Good marketing is key to the success of any organisation. Marketing produces the leads that your business needs to prosper. It is the process by which your product or service are introduced and promoted to potential customers.
This Marketing NQF Level 4 qualification covers the full marketing spectrum from advertising, public relations, and promotions to sales and is aimed at people who wish to develop an understanding of the marketing principles and practices.
Who should study this Marketing course?
The FETC: Marketing at NQF Level 4 qualification is designed for learners who want to enter and work in the field of Marketing and are interested in the following careers:
- Marketing Management.
- Production Management.
- Public Relations Management.
- Category Management.
- Database Administration.
- Marketing Assistant.
At the end of the Marketing NQF Level 4 qualification, learners will be able to:
- Work and comply with organisational ethics, concepts and cultures.
- Meet marketing objectives with available resources.
- Position and promote products to meet customer needs.
- Maintain internal and external customer satisfaction levels.
- Apply aspects of marketing.
Module 1. Marketing Fundamentals
- What is marketing?
- Developing a personal marketing culture
- The use of marketing resources to meet objectives
- Identifying expertise and resources
- Internal and external stakeholders
- Monitoring marketing information flow: collect and process marketing data
Module 2. Promoting your products and services
- The target market
- The competitive environment
- Features, advantages and benefits of products and
- Product positioning
- Dealing with brand, product and service promotions
Module 3. Managing Customer Relations
- Identifying potential and existing customers of the business
- Liaise with a range of customers of a business
- Supervise customer service standards
- Handle a range of customer complaints
- Follow-ups with customers to evaluate satisfaction levels
Module 4. Marketing Management
- Apply marketing team work strategies
- Meet marketing performance standards
- Comply with organizational ethics
- Comply with legal requirements and organizational and professional codes of conduct
Module 5. Computer Skills
- Concepts of Information and Communication
- Technology (ICT)
- Using the Computer & Managing Files
- Word Processing
- Using Databases
- Web Browsing and Communication (Internet & email: Outlook)
Module 6. Business Communication 1: Process Information
- Conduct basic research
- Read a variety of texts using a variety of techniques
- Interpret a variety of texts using a variety of techniques
- Analyze information
- Summarize information
- Use information from texts
Module 7. Business Communication 2: Writing
- Understand that language has certain features and conventions that can be manipulated
- Write for a specific purpose and audience
- Write effectively on a range of topics
- Produce cohesive and coherent texts for a range of business contexts
- Write creatively on a range of topics
- Respond in writing to a range of texts
- Draft and edit your own writing for fluency and creativeness
- Improve your own writing
- Produce the final version of business communications e.g. report
Module 8. Business Communication 3: Oral Communication
- Speak effectively in formal and informal workplace situations
- Develop an effective business presentation
- Use visual aids to enhance the presentation
- Deliver a business presentation effectively
Module 9. Working with Numbers 1: Managing My Finances
- Find the inner courage to believe that you are not a victim of circumstances but that you
- Better understand certain financial concepts and terms so that you can make intelligent choices.
- Manage your finances through better budgeting
- In addition, we introduce you to various instruments that can help you achieve your financial goals a help
- to hone your mathematical skills so that you will be able to make your own financial calculations
On completion of this module, you should be able to:
- Plan a personal budget
- Manage a personal budget
- Calculate simple and compound interest
- Explain concepts like inflation, exchange rate and purchasing power
Module 10. Working with Numbers 2: Practical Mathematics
- Ascertain how units of measure and speed and acceleration will assist us in planning and scheduling various work related tasks;
- Determine how to effectively apply 2- and 3 dimensional shapes and scale diagram principles to aid us in effectively utilizing space available to us in the working environment;
- Discover how to calculate international time zones and pin-point locations for potential international business partners or clients to allow for more effective and optimal scheduling of our workforce.
Module 11. Working with Numbers 3 – Statistics
- How can we improve customer satisfaction?
- Which customers are most likely to buy our products?
- What are the most frequent types of requests?
- How many staff are we going to need in the future, at any given day at any given hour?
On completion of this module, you should be able to:
- Resolve problems by using statistical data
- Present statistical data in graphical formats to ensure effective problem resolution
- Apply experimental and theoretical probability
- Programme ID: 67464
- Number of credits: 136
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Skills Audit and Planning
- Course completed on time 100% 100%
- Meet all SETA requirements 100% 100%
- Learners retained in programme 90% 90%
- Learners nationally certified 80% 80%
- Learners find permanent positions 70% 70%