Further Education and Training Certificate
NQF Level 4

Why study Marketing NQF Level 4?

Good marketing is key to the success of any organisation. Marketing produces the leads that your business needs to prosper. It is the process by which your product or service are introduced and promoted to potential customers.

This Marketing NQF Level 4 qualification covers the full marketing spectrum from advertising, public relations, and promotions to sales and is aimed at people who wish to develop an understanding of the marketing principles and practices.


Who should study this Marketing course?

The FETC: Marketing at NQF Level 4 qualification is designed for learners who want to enter and work in the field of Marketing and are interested in the following careers:

  • Marketing Management.
  • Production Management.
  • Public Relations Management.
  • Category Management.
  • Database Administration.
  • Marketing Assistant.


Course Outcomes

At the end of the Marketing NQF Level 4 qualification, learners will be able to:

  • Work and comply with organisational ethics, concepts and cultures.
  • Meet marketing objectives with available resources.
  • Position and promote products to meet customer needs.
  • Maintain internal and external customer satisfaction levels.
  • Apply aspects of marketing.
Programme outline
Module 1. Marketing Fundamentals
This module explores the fundamentals of marketing, namely how to set goals for a campaign, how to organize activities to achieve these objectives and monitor results.

  • What is marketing?
  • Developing a personal marketing culture
  • The use of marketing resources to meet objectives
  • Identifying expertise and resources
  • Internal and external stakeholders
  • Monitoring marketing information flow: collect and process marketing data
Module 2. Promoting your products and services
How do you ensure that your products and services reach the desired target market? Achieve this by learning more about:

  • The target market
  • The competitive environment
  • Features, advantages and benefits of products and
  • services
  • Product positioning
  • Dealing with brand, product and service promotions
Module 3. Managing Customer Relations
After a new customer has been acquired, s/he needs to be served well. To that end you will learn how to: 

  • Identifying potential and existing customers of the business
  • Liaise with a range of customers of a business
  • Supervise customer service standards
  • Handle a range of customer complaints
  • Follow-ups with customers to evaluate satisfaction levels
Module 4. Marketing Management
Marketing success depends on working with a high performance team. Study how to: 

  • Apply marketing team work strategies
  • Meet marketing performance standards
  • Comply with organizational ethics
  • Comply with legal requirements and organizational and professional codes of conduct
Module 5. Computer Skills
A proper understanding on how to use various computer programmes is a prerequisite for anyone in marketing. The course will cover the following applications: 

  • Concepts of Information and Communication
  • Technology (ICT)
  • Using the Computer & Managing Files
  • Word Processing
  • Spreadsheets
  • Using Databases
  • Presentation
  • Web Browsing and Communication (Internet & email: Outlook)
Module 6. Business Communication 1: Process Information
In this module, you will learn how to process different types of information so that you can use it to make decisions, solve problems, respond to customers, write reports or make presentations in your day-to-day work. You will learn about business writing in Business Communication 2 and Oral Communication in Business Communications 3 On completion of this module, you should be able to: 

  • Conduct basic research
  • Read a variety of texts using a variety of techniques
  • Interpret a variety of texts using a variety of techniques
  • Analyze information
  • Summarize information
  • Use information from texts
Module 7. Business Communication 2: Writing
As we all know from personal experience, most business communication is indigestible. The main reason for this is that there are no globally agreed standards of clarity and readability: everyone’s doing their own thing, and the result is a mix of different styles, layouts and structures. In this module, you will learn how to communicate effectively in the business environment: You will learn how to write business reports and other business texts in clear, unambiguous, plain language. On completion of this module, you should be able to: 

  • Understand that language has certain features and conventions that can be manipulated
  • Write for a specific purpose and audience
  • Write effectively on a range of topics
  • Produce cohesive and coherent texts for a range of business contexts
  • Write creatively on a range of topics
  • Respond in writing to a range of texts
  • Draft and edit your own writing for fluency and creativeness
  • Improve your own writing
  • Produce the final version of business communications e.g. report
Module 8. Business Communication 3: Oral Communication
In this module we learn about effective oral communication. In other words how to speak and listen effectively interpersonal communication with your customers, colleagues, supervisors and managers. On completion of this module, you should be able to: 

  • Speak effectively in formal and informal workplace situations
  • Develop an effective business presentation
  • Use visual aids to enhance the presentation
  • Deliver a business presentation effectively
Module 9. Working with Numbers 1: Managing My Finances
This module introduces people to financial concepts from both an individual and national perspective. Its ultimate purpose is to empower you to: 

  • Find the inner courage to believe that you are not a victim of circumstances but that you
  • Better understand certain financial concepts and terms so that you can make intelligent choices.
  • Manage your finances through better budgeting
  • In addition, we introduce you to various instruments that can help you achieve your financial goals a help
  • to hone your mathematical skills so that you will be able to make your own financial calculations

On completion of this module, you should be able to: 

  • Plan a personal budget
  • Manage a personal budget
  • Calculate simple and compound interest
  • Explain concepts like inflation, exchange rate and purchasing power
Module 10. Working with Numbers 2: Practical Mathematics
Practical mathematics has been a human activity for as far back as written records go. Through the use of logical reasoning mathematics has evolved from counting, calculating, measurement, and the study of the shapes and motions of physical objects.. Today, mathematics is used throughout the world as an essential tool in many fields, including natural science, engineering, medicine, and the social sciences. On completion of this module, you should be able to: 

  • Ascertain how units of measure and speed and acceleration will assist us in planning and scheduling various work related tasks;
  • Determine how to effectively apply 2- and 3 dimensional shapes and scale diagram principles to aid us in effectively utilizing space available to us in the working environment;
  • Discover how to calculate international time zones and pin-point locations for potential international business partners or clients to allow for more effective and optimal scheduling of our workforce.
Module 11. Working with Numbers 3 – Statistics
In the workplace today, changes take place very rapidly. To take advantage of these changes, decisions need to be made very quickly. Information is vital and must be collected and processed very quickly so that managers can make informed decisions. They need to understand what is going on for their customers and in their organization. Statistics is the crystal ball that can help to explain what happened in the past and what is likely to happen in future. Statistics is the science that tries to make sense of large amounts of seemingly unconnected data and helps to draw the line between the many dots of numbers. The data collected in a statistical study can be used to answer questions such as: 

  • How can we improve customer satisfaction?
  • Which customers are most likely to buy our products?
  • What are the most frequent types of requests?
  • How many staff are we going to need in the future, at any given day at any given hour?

On completion of this module, you should be able to: 

  • Resolve problems by using statistical data
  • Present statistical data in graphical formats to ensure effective problem resolution
  • Apply experimental and theoretical probability
Qualification details
  • Programme ID: 67464
  • Number of credits: 136

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  • Course completed on time 100% 100%
  • Meet all SETA requirements 100% 100%
  • Learners retained in programme 90% 90%
  • Learners nationally certified 80% 80%
  • Learners find permanent positions 70% 70%